1Dress Your House for Success
Well prepared homes that are priced right will sell. That’s not me over-simplifying a situation. That’s just the way it is. I’m sure you’re wondering what that means to you as you get ready to sell your home in the Iowa City area. Where do you start? You start out by sprucing your house up as if you were preparing it for a beauty contest. Buyers are picky and you need to stand out from the crowd. This is one of those times where you don’t get a second chance to make a first impression. Your home will never get as much attention from potential buyers as when it is first listed on the Iowa City MLS, so clearing clutter, cleaning, making repairs, and putting your home’s best foot forward is essential. Making sure your house rises above the competition is what it’s all about.
Pricing Your House Right for the Market
While you’re sprucing the house up you can be giving some thought to price. What kind of competition do you have right now amongst the homes currently listed on the Iowa City MLS? Do a search for homes in your neighborhood to see what they’re priced at. Cardinal Realty offers a free home consultation that includes a CMA (comparative market analysis) of homes sold in your neighborhood recently. It’s not just about previous sales though. Pricing a home right is part Art and part Science – Data and market indicators fall on the science side. Knowing the market and hiring an agent who is able to help you understand the bigger picture is just as important. It requires a real understanding of the Iowa City real estate market and this is where we as Iowa City Realtors can shine or fall by the wayside. Those of us who stay on top of what’s going on in the real estate market and watch housing trends in the Iowa City area are able to provide good, sound advice to home sellers. We can also tell you what buyers are likely to pay for and what doesn’t hold too much weight with them. After all, we’re working with those same buyers day in and day out. We know what they want – They tell us on a daily basis.
Setting the right price is a critical factor when listing your home for sale. If you “test” the market with a higher price at the beginning, it may come back to bite you later. What I said in the first paragraph applies here too. Home buyers aren’t good with giving sellers second chances. If a house is over-priced they’ll move on and they won’t be back when you reduce the price later. If your strategy is to reduce the price later, you might also find that by that time the number of days on market will be working against you too.
Getting Your Home Sold With Maximum Marketing Exposure
So your house is priced right, looks amazing and would win any beauty contest. You’re all set to list your home on the Iowa City MLS… But wait – You want more than just a listing on the MLS. You’ve gone to a lot of trouble to prepare your home for sale. You want to make sure your home gets seen by any buyer anywhere at any time. As a tech-savvy agent who believes that the Internet has changed the way we do business, I don’t think you need a big real estate company to achieve that anymore. All you need is someone who understands the Internet and how it works and knows how to use all the tools available to market your home. Cardinal Realty offers an extensive online marketing plan that covers all the bases when it comes to selling your home in Iowa City.
At this point all that’s left is for you is to sit back and wait for a buyer to come along and make an offer… This is the part of the process where patience is what you need. I know that’s easier said than done, but keep in mind, if you’ve covered all your bases your house will sell – Well prepared homes that are priced right will sell. Period. Prior planning IS the key to success to selling your home in the Iowa City area. If your house is priced right AND looks great AND is all over the internet for all those buyers to see, then it’s just a matter of time until that “SOLD” sign goes up in your yard!
Are you looking for the right Realtor to help you navigate the complexities of the real estate market, all the while looking out for you and your money? Sound advice and guidance is just a phone call, text or email away. Call Denise now at 319-400-0268.